Bruno Was #1 In Box Office

New movie, "Bruno," has hit the No. 1 spot in the box-office this weekend but it's uncertain for how long the movie will stay there. Sacha Baron Cohen's started off big on Friday but then had a huge drop for the rest of the weekend. At the end of the movie, the movie received $30.4 million. The movie nearly took in nearly half it's weekend total with $14.4 million on Friday, it had $8.8 million on Saturday, and $7.2 million on Sunday.

Revenues for hit movies usually go up on Saturday so the nosedive for "Bruno" could be a sign that it lacks the shelf life that made "Borat" a $100 million smash. Box-Office analyst for Hollywood.com, Paul Dergarabedian, said, "It is unusual for a film to drop on Saturday. Normally, you expect the film at least to be even on Saturday or above compared to Friday, because Saturday is the biggest moviegoing day of the weekend."

"Bruno" features Sacha Baron Cohen as a wannabe going to extremes to achieve celebrity status and it had finshed ahead Ice Age: Dawn of The Dinosoars" which had took $28.5 million. The "Ice Age" sequel raised it's domestic total as $120.6 million. Finishing third after two weekends in the No. 1 spot was "Transformers: Revenge of The Fallen" with 24.2 million, raising it's domestic haul to $339.2 million. The sequel passed $319 million total of 2007's "Transformers."

The weekend's over wide release, 20th Century Fox's romantic comedy, "I Love You Beth Cooper" opened with $5 million landing at no. 7. The movie centers around a high school valedictorian who uses his graduation speech to confess his love for the bombshell who is played by Hayden Panettiere. I definitely love her and I do feel like seeing this movie but might wait till it goes on DVD.

"Bruno" outpaced the $26.5 million opening weekend for Boran Cohen's surprise hit, "Borat." The last movie started with $9.4 million on opening Friday then it climbed to $10.1 million Saturday which had meant that people had been talking about the movie with their friends. The good reviews on "Borat" made sure the movie had a good long run in theaters which climbed the movie up to $128.5 million total.

"Borat" had also scored it's big opening weekend in far fewer theaters. "Bruno" dubuted in 2,756 theaters which is three times more than "Borat." Head of distribution at Universal, Nikki Rocco, said that it's typical for comdies such as "Bruno" to drop off over the weekend at this time of year, while "Borat" was opened in November when audiences are less fickle then summer crowds.

The studio will have to wait until next weekend for a sense of how well "Bruno" can hold up for the long haul. Nikki Rocco says, "I don't know. That crystal ball just isn't on my desk this morning. Zany comedies tend to be like that, so I'm hoping that in scheme of things, it just plays out the way zany comedies will play out."

Reviews on "Bruno" were not as strong as the movie "Borat," which many critics had liked. There had also been questions to if Sacha Boran Cohen's flamboyant gay persona might be putting off to some audiences. "Bruno" did well on cities in the East and West coast but not so well in middle America which isn't too surprising.

Even if revenues continues to plunge, "Bruno" is well on it's way to turning a profit for Universal which paid $42.5 million for rights to distribute it domestically and in eight other terrortories. "Bruno" took in $25 million in overseas markets so far, including $20 million in those Universal acquired, among Great Britain, Austrailia, and Germany.

Modi Wiczyk, co-cheif executive officer of Media Rights Capital, who financed "Bruno" said the movie exceeded the company's expectations. He felt that "Bruno" would finish in the range of $25 million domestically for the weekend. "We don't have talking robots or karate in our film. For that increasingly small subset of films that don't have robots," says Wiczyk.

Me personally, I still want to see "Bruno" really bad. Now I'm not sure about going to the theater and just like "I Love You Beth Cooper," I'm thinking about waiting for it to go to DVD as well. But I find the movie to look offensive and funny and I normally love movies like that. They always stir things up in entertainment. But anyways, these were the top 10 movies this weekend:

1. "Bruno," $30.4 million.

2. "Ice Age: Dawn of The Dinosoars," $28.5 million.

3. "Transformers: Revenge of The Fallen," $24.2 million

4. "Public Enemies," $14.1 million

5. "The Proposal," $10.5 million

6. "The Hangover," $9.9 million

7. "I Love You Beth Cooper," $5 million

8. "Up," $4.7 million

9. "My Sister's Keeper," $4.2 million

10. "The Taking of Pelham 1 2 3," $1.6 million